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Visitor Attractions: International Benchmarking Study
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In November 2004 the CD ROM and accompanying booklet describing the detailed findings of this Study by S & A was launched by the Client, Scottish Enterprise. These materials are available from Scottish Enterprise (150 Broomielaw, Atlantic Quay, Glasgow, G2 8LU). The Study examines some 22 visitor attractions in six countries and details how and what makes them successful. The Study and the CD ROM have been well received and have achieved rich acclaim from attractions operators.
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