Menu
daisies
Main content

 

 

 

First Base is the equivalent of an 'Editorial'. It is the opportunity for S & A to provide comment and provoke discussion on topical issues relating to leisure and tourism. This will be provided each month and we would welcome your feedback on the matters raised.

First Base 1: "Breaking the camel's back...!"

Date: 20/5/2004

Following the publication of the ETC's 'Action for Attractions' strategy and the well publicised concerns from throughout the UK about the increase in the number of lottery subsidised visitor attractions, one might assume that sensible, strategic thinking might be applied to the sector. There is little evidence to suggest, however, that this will be the case.

Following the publication of the ETC's 'Action for Attractions' strategy and the well publicised concerns from throughout the UK about the increase in the number of lottery subsidised visitor attractions, one might assume that sensible, strategic thinking might be applied to the sector. There is little evidence to suggest, however, that this will be the case.

In Wales the headlong rush to find projects for EU Objective 1 funds, the continued piecemeal distribution of lottery money, and the continued drive to encourage farmers to diversify into tourism is further fuelling oversupply. The land use planning system has got to be harnessed to implement strategic thinking; different parts of government must integrate policy; and agencies must talk meaningfully together.

Business failure and casualties in the attractions sector are inevitable and should not be bemoaned. This is a normal outcome of business trading .... the fittest survive. However, at present we are trading in a highly biased and distorted marketplace. In other economic sectors the Office of Fair Trading would take an interest. Why not in the attractions sector?

"Scotland the Brave ...?"

To outside observers Scotland appears to be the sleeping giant of tourism. It has the potential to achieve the success witnessed in Ireland over the past 10 years. In relative terms, Scotland has outperformed Wales, England, and Northern Ireland in terms of its international tourism business. Yet still heads have rolled ... Tom Buncle being the scapegoat, following a review process that peeped from behind the curtains.

As with Wales (where we have recently completed a review of 'Roles and Responsibilities' in the industry) there is an urgent need for fresh thinking, new mechanisms to deliver, and an accelerated momentum to get things done. BUT, as Brian Robson (Middlesborough's beseiged Manager) said in last weekend's 'Sunday Times' 3 December:

"I've looked around and I don't think there's anybody better placed to do the job than me."

He's right. He needs the support of his players, a fully fit squad, sound game plan, and some luck. A bit like the tourism industry in Scotland and Wales and ....

Now Yeovil Town Football Club on the other hand may just have got it right at this stage .... top of the Conference, a record breaking Second Round FA Cup tie against Blackpool on Sunday 10 December (see www.ciderspace.co.uk).

Dr Terry Stevens

Go back

First base archive

  • First Base 4: The organisation of UK Tourist Industry under scrutiny
    Autumn 2000 will go down as a period when the organisation of tourism in... more

  • First Base 3: A letter from 'DOWN UNDER' Sydney's Olympic legacy
    Christmas presented an opportunity to travel to Sydney to see first hand... more

  • First Base 2: Leisure retailing where's the future?
    At this year's TiLE Conference The Henley Centre published research findings that showed... more

  • First Base 1: "Breaking the camel's back...!"
    Following the publication of the ETC's 'Action for Attractions' strategy and the well publicised... more

  • 24 items

    Previous 1 2 3 [4]

footer