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First Base is the equivalent of an 'Editorial'. It is the opportunity for S & A to provide comment and provoke discussion on topical issues relating to leisure and tourism. This will be provided each month and we would welcome your feedback on the matters raised.

First Base 18: Motor rallying as an economic driver

Date: 27/7/2004

Late November will see the Network Q Rally descend on Cardiff as the host HQ city.

This is the second year of a three year contract for the Welsh Capital to host the event and, hopefully, it will be platform for a long-term commitment of both parties to this location.
At the November event the City of Cardiff will also play host to the Mayor of Jyvaskyla, the Capital of the Central Region of Finland, which is home to the 1000 Lakes Rally and a number of the most successful Finnish Rally drivers. Jyvaskyla has successfully demonstrated how with careful planning and the provision of a range of spectator and enthusiast facilities close to the city centre it is possible to maximise the economic benefits of this event.
Clearly it is in the interest of the regional and city economy to maximise this potential and, therefore, it is encouraging that a dialogue is being established between Cardiff and Jyvaskyla. In order to persuade the politicians and other policy makers to continue to provide support for the hosting of this and other large-scale sporting events in Cardiff it is essential to establish the net benefit of the event. As a result, S & A have accepted the commission to prepare the brief for contractors to undertake this research.
S & A is currently engaged in an assessment of the impact of the September 2001 Scottish Sporting Festival Week and were instrumental in establishing the, often quoted, benchmarking of the economic impact of rugby in Cardiff (estimated at £12m per international game).
Headline good news about jobs and economic spend is badly needed. The hosting of the Network Q Rally is a fundamental element of the overall concept of Cardiff City of Sport and to Wales' commitment to hosting international sporting events.

Dr. Terry Stevens

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